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Canadian Content We Love: Timmy’s Throwback Thursday
Tim Hortons celebrated its 50th birthday by staging a public replica of their first restaurant in Toronto’s Yonge-Dundas Square. The event was promoted in part by a news release and subsequent media...
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10 Tips for Developing Your Organization’s Visual Strategy
Author Sarah Skerik is PR Newswire’s vice president of content marketing, and is the author of the ebook Driving Content Discovery. Follow her on Twitter at @sarahskerik. This post first appeared on...
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Canadian Content We Love: WestJet’s Video Sensations
Hot on the heels of their successful Real Time Giving video, WestJet recently launched a new campaign in support of Ronald McDonald House Charities. The campaign uses a similar winning strategy as the...
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The Key to Press Release Success? Multiple Visual Elements
How can you get better results with your press releases? The data is in and the answer is clear: visual illustration of your message is a key driver of success. PR Newswire’s analytics team recently...
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Avoid boring news releases with these tips!
Did you know that July is anti-boredom month? Well it is. And it got us to thinking about news releases and how there’s really no excuse for them to be boring. To help prevent boring new releases from...
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Planning for Video Success – Part 1: The Ground Work (+ win a free video...
Savvy communicators know there is no magic behind the success of a video. If you’re eager to enjoy the glory that comes with watching the number of views on your video rise beyond expectation, then...
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Canadian Content We Love: Trending Now at LCBO
For many Ontarians, summer inevitably means a trip to the local LCBO – the provincial government enterprise that serves as the one-stop retail source of beverage alcohol – for a bottle or two of wine,...
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Canadian Content We Love: #TDThanksYou with Automated Thanking Machines
TD employees greet customers with a surprise thank-you appreciation event and hand out a green envelope containing $20 to each customer – a small gift to say “Thank You.” (CNW Group/TD Canada Trust)...
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How to use a news release to: promote an event
Whether you’re looking to drive ticket sales and attendance, increase traffic to a webpage or garner media coverage, a news release is a great way to get the word out about your event. The next time...
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Canadian Content We Love: SEIU Healthcare’s #tomorrowtogether video
When the executive team of SEIU Healthcare (Local 1 Canada) embarked on a series of local, in-person appearances, they could have simply sent an email blast to their membership base and called it a...
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